VidTent is a holistic video solutions platform that aims to ‘redefine the art of storytelling’ by offering a strong value proposition to solve video creation, distribution and monetization need gaps for Publishers, Content Creators and Advertisers.



Alchemy Group entrusted me with the task of creating both a Website and a Brand Film for VidTent. Over the course of 30 days, collaborating closely with the Alchemy Group team, we crafted a captivating film and an engaging brand website. Our focus was on ensuring a seamless user experience that stayed true to VidTent’s ethos.



My creative process is straightforward yet thorough. It begins with a Moodboard, where I explore various possibilities to determine the most effective creative direction. After carefully refining the best ideas from the Moodboard, I move into the Design phase. Once the designs are polished to perfection, I present them to the client for Review. I then incorporate any feedback provided by the client, make final adjustments if necessary, and Handover the finished creatives.



Project Summary

I am incredibly grateful for the opportunity to have created both the Brand Website and Brand Film for VidTent. Being deeply involved in shaping how the brand was introduced to the online world was an exhilarating experience.

Our collaborative efforts played a crucial role in the success of the product launch.




Creative Direction + Design & Writing – Jay Mavani

Front-End & Back-End Development – (Internal Team)

Film Direction & EditingSadek Merchant

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