RummyVerse is India’s most entertaining Rummy app.
Its purpose is to provide a portal for rummy enthusiasts to enter a unique and thrilling universe like no other.



The Khel Group, a leading name in online Rummy, entrusted me with the task of creating the Brand Ethos, Visual Identity and Product Launch Campaign for RummyVerse. Collaborating closely with the RummyVerse team over 90 days, we crafted a vibrant brand and ensured a seamless product experience that remained faithful to its core values.

The Brand Identity for RummyVerse was developed by Stealth, a renowned global Design Studio, providing me with a meticulously crafted set of brand assets to work with.



My creative process is straightforward yet thorough. It begins with a Moodboard, where I explore various possibilities to determine the most effective creative direction. After carefully refining the best ideas from the Moodboard, I move into the Design phase. Once the designs are polished to perfection, I present them to the client for Review. I then incorporate any feedback provided by the client, make final adjustments if necessary, and Handover the finished creatives.




Introducing the Product Launch Campaign for RummyVerse – ‘Game On’ with RummyVerse.

‘Game On’ is more than just a campaign; it’s a call-to-action for those who approach every day as game day. It’s a celebration of the human spirit and its limitless potential. ‘Game On’ encourages embracing the thrill of the unknown and rising to meet every challenge with determination.

It’s not just a phrase; it’s a way of life.

Project Summary

I consider myself incredibly fortunate to have been entrusted with the task of developing the Brand Ethos, Visual Identity and Product Launch Campaign for RummyVerse. Being instrumental in shaping how RummyVerse would be introduced to the world was an exhilarating experience.

Our collaborative efforts played a pivotal role in the success of the product launch.




Brand Strategy & Creative Direction + Design & Writing – Jay Mavani

Brand IdentityStealth

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