Ragasthan is a three-day desert camping music festival providing an experience of camping in the deserts of Jaisalmer, combined with multiple genres of music played on four stages, film, art, photography and various outdoor activities such as paintball, sand-surfing and zorbing.



The Ragasthan Team entrusted me with creating the Brand Website for Ragasthan. Collaborating closely with them over 30 days, we crafted an engaging website, prioritizing a seamless user experience aligned with Ragasthan’s ethos.

Avinash Jai Singh developed the Brand Identity for Ragasthan, providing me with meticulously crafted brand assets to work with.



My creative process is straightforward yet thorough. It begins with a Moodboard, where I explore various possibilities to determine the most effective creative direction. After carefully refining the best ideas from the Moodboard, I move into the Design phase. Once the designs are polished to perfection, I present them to the client for Review. I then incorporate any feedback provided by the client, make final adjustments if necessary, and Handover the finished creatives.



Project Summary

I am deeply grateful for the opportunity to have created the Brand Website for Ragasthan. Being intimately involved in introducing the music festival to the online world was an exhilarating experience.

Our collaborative efforts were instrumental in the success of the festival.




Creative Direction + Design & Writing – Jay Mavani

Front-End & Back-End Development – Ragasthan (External Team)

Brand IdentityAvinash Jai Singh

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