dotTECH Domains
.tech domains power the world’s most innovative startups.
It’s more than just a domain registration service; it’s a gateway to innovation, a digital playground for tech enthusiasts, startups, and established tech giants alike.
THE BRIEF
Radix, the world’s second-largest domain portfolio registry, approached me to develop the Visual Identity, Brand Website, and Digital Launch Campaign for .tech domains. Over the course of 90 days, I collaborated closely with the Radix team to create an expressive brand and an exciting launch campaign that remained true to its ethos.
The Brand Logo for .tech domains was created by an external team hired by Radix Registry.
THE PROCESS
My creative process is straightforward yet thorough. It begins with a Moodboard, where I explore various possibilities to determine the most effective creative direction. After carefully refining the best ideas from the Moodboard, I move into the Design phase. Once the designs are polished to perfection, I present them to the client for Review. I then incorporate any feedback provided by the client, make final adjustments if necessary, and Handover the finished creatives.
THE DESIGN
Project Summary
I feel incredibly lucky to have had the opportunity to work on the Visual Identity, Brand Website and Product Launch Campaign for .tech domains. It was a thrilling experience to be a key player in defining how the brand would be presented online.
Our collaborative efforts played a pivotal role in the success of the product launch.
CREDITS
Strategy & Creative Direction + Design & Writing – Jay Mavani
Front-End & Back-End Development – Radix Registry
Brand Logo – Radix Registry
