Creative Auslaender
Creative Auslaender is a talk show where İdil Şerifoğlu sits down with immigrant artists in Berlin to hear their stories: raw, real, and inspiring.
THE BRIEF
I had the opportunity to work with İdil Şerifoğlu on shaping the Brand Identity for Creative Auslaender. Over an intensive 30-day collaboration, we explored the brand’s spirit in depth and translated it into a visual language that truly stands out. The result was a bold, funky logo that not only captures attention but also stays true to the brand’s ethos and vision.
THE PROCESS
My creative process is straightforward yet thorough. It begins with a Moodboard, where I explore various possibilities to determine the most effective creative direction. After carefully refining the best ideas from the Moodboard, I move into the Design phase. Once the designs are polished to perfection, I present them to the client for Review. I then incorporate any feedback provided by the client, make final adjustments if necessary, and Handover the finished creatives.
THE DESIGN
Project Summary
I’m truly grateful for the opportunity to craft the Brand Identity for Creative Auslaender. Being deeply involved in shaping how the brand came to life was an exhilarating and rewarding experience.
CREDITS
Creative Direction + Design – Jay Mavani
