Colourtex
Colourtex today is the single most dedicated and by far the largest dyestuff company engaged in serving the textile and leather industry in the Indian subcontinent.
THE BRIEF
Colourtex Industries entrusted me with the task of refreshing their brand image. Collaborating closely with the team over 90 days, we worked to infuse Colourtex with a vibrant and modern identity that truly reflects its essence.
The original Brand Logo for Colourtex was created by an external team hired by Colourtex Industries.
THE PROCESS
My creative process is straightforward yet thorough. It begins with a Moodboard, where I explore various possibilities to determine the most effective creative direction. After carefully refining the best ideas from the Moodboard, I move into the Design phase. Once the designs are polished to perfection, I present them to the client for Review. I then incorporate any feedback provided by the client, make final adjustments if necessary, and Handover the finished creatives.
THE DESIGN
Project Summary
I’m really grateful for the opportunity to have created the Brand Refresh for Colourtex. Getting to help shape how the brand is presented to the world in a new avatar was truly exhilarating.
CREDITS
Creative Direction + Design & Writing – Jay Mavani
Brand Logo – Colourtex Industries
