Clariti
Clariti helps brands scale on Amazon, Flipkart, and Myntra through fully managed advertising—driven by AI and real-time recommendations that turn insights into action.
THE BRIEF
Clariti, a retail media specialist built for modern commerce, approached me to shape its Brand Ethos, Tone of Voice, Brand Identity and Website from the ground up. Over the course of the engagement, I worked closely with the founding team to build a strategic and visual foundation for the brand, alongside a suite of supporting marketing materials designed to bring clarity, consistency and momentum to its launch.
THE PROCESS
My creative process is straightforward yet thorough. It begins with a Moodboard, where I explore various possibilities to determine the most effective creative direction. After carefully refining the best ideas from the Moodboard, I move into the Design phase. Once the designs are polished to perfection, I present them to the client for Review. I then incorporate any feedback provided by the client, make final adjustments if necessary, and Handover the finished creatives.
THE DESIGN
Project Summary
I consider myself fortunate to have partnered with Clariti at a formative stage of its journey, helping shape the strategic and creative foundations of the brand. From defining its Brand Ethos and Tone of Voice to building the Visual Identity, Website and supporting marketing materials, the project was an opportunity to create a brand system designed to bring clarity, confidence and consistency to every touchpoint.
Working closely with the founding team, we developed a cohesive brand world that could communicate Clariti’s value with precision while giving the business a strong and distinctive presence as it prepared for growth.
CREDITS
Brand Strategy & Creative Direction + Design & Writing – Jay Mavani
Front-End & Back-End Development – Clariti.tech (Internal Team)
